 I absolutely love reading and one of my latest purchases is The Infinite Game by Simon Sinek.
 As business leaders blogging is one of the single most powerful tools we have in out toolkit. I know that sounds a bit of a big statement - but it's true. Here's why:
 One of our favourite colours is maroon. And that's not just because Queensland won the State of Origin last night! But after basking in the glory of a hard fought win, it's got us thinking about the power of colour and branding today.
 Colour is wonderful thing. As a branding and marketing agency, there is one objective we want, no matter what the hue and that's consistency!
 I was asked recently what my all time favourite marketing quote is. I love a good quote, so it was hard to narrow it down. But I think 'perception is reality' would have to be it.
 Wow! When I realised there were only 4 Thursdays until the new financial year, I was filled with mixed emotions. Financial Year 2020 (FY2020) has turned out so differently from what I first imagined.
 My clothes dryer broke. It died a long, loud screaming death that resembled a vampire movie. It's had a long life. I can't complain. It's survived a couple of house moves, it's been a good member of the Grey family for many years. But it had one last purpose on this earth, before it moves onto dryer heaven, (or where-ever dead dryers go), it wanted to teach me a lesson about business.
 Considering a re-brand is a serious topic. There is a lot that goes into such a big decision. Starting with a new fresh blank page can be very exciting for us marketers, but it can also be very costly.
I have witnessed some awesome re-brands and been part of some exciting projects. I have been privileged to be in the inner sanctum to watch some wonderful results roll in. I have also watched some business owners waste massive amounts of money attempting re-brands for all the wrong reasons.  Sometimes old school signwriting is simply the best way to create a sign.
These days, it's becoming more and more popular to use full colour digital signage, full color graphics or illuminated 3D signage, but every now and again - for the right application, old school signwriting is the best approach. |
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Brisbane Office
108/70 Longland Street Newstead Qld 4006
Townsville Office
45 Ingham Road Townsville Qld 4810
[email protected]
Brisbane Office
108/70 Longland Street Newstead Qld 4006
Townsville Office
45 Ingham Road Townsville Qld 4810
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ABN 45 650 927 772
We acknowledge the Turrbal, Chepara-Yugarapul, Wulgurukaba and Bindal people; the traditional custodians of country where we operate our business. We pay our respects to their elders.
ABN 45 650 927 772
We acknowledge the Turrbal, Chepara-Yugarapul, Wulgurukaba and Bindal people; the traditional custodians of country where we operate our business. We pay our respects to their elders.