Courtney Dental.
Grey and Grey case study.
The challenge.
We have worked with the team at Courtney Dental for many years and we just love the open and honest relationship.
Dr Craig Courtney and his team have allowed us to be involved in different aspects of the dental practice, positioning his brand for success.
Dr Craig Courtney and his team have allowed us to be involved in different aspects of the dental practice, positioning his brand for success.
Our solution.
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Brand positioning advice.We have worked with the Courtney Dental team to provide brand positioning advice. This has resulted in a clear vision that all marketing and branding activities work towards achieving.
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Mentoring.Roxanne Grey has provided the clinical team and administrative team marketing mentoring over the years to assist with building capacity in-house. This mentoring has included training and advice with advertising, search engine optimisation, blogging, social media, analysing data for improvement and aligning marketing activity with business goals.
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Re-branding.The re-branding project was undertaken years ago to create a clean, modern look that complemented the business offering.
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Visual identity.We have created a visual identity that is clean, fresh and consistent. This has included designing and printing business cards, letterheads and more.
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Website design.The Courtney Dental website has been established to allow for on-line appointment bookings, to showcase the services at the clinic, to include staff profiles and auto re-size from desktop to phone to tablet. It includes a content management system to allow staff to update the website themselves. But most importantly, it includes search engine optimisation so they can be found by new patients easily.
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Graphic design and advertising.We have designed digital and print advertising for Courtney Dental to increase brand awareness and for specific call to action campaigns. Each time, keeping the brand consistent and professional.
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Marketing management.We have recommended a content marketing strategy for Courtney Dental and assisted them to drive results by implementing the content publishing and digital advertising aspects of the program. The staff at Courtney Dental took care of the fun social posts that their patients love them for and we took care of the underlying marketing program to increase google ranking and invite new patients into the clinic.
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Commercial photography and video production.We produced a brand video for Courtney Dental for use on You Tube, their website and on social media. To complement the rest of the marketing, we also captured beautiful photographs for use in print and digitally.
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