Aurizon Port Services.
Grey and Grey case study.
The challenge.
The team from Aurizon approached us to re-brand the Townsville Bulk Storage and Handling (TBSH) website when they purchased the business. The new trading name of TBSH was announced as Aurizon Port Services. The parent company; Aurizon had a well established visual brand and the newly formed Aurizon Port Services needed to fit in with the overall look and feel, however the content needed to still be functional for the business to continue to trade. The switch over from the old to the new needed to be done in one day, so that trade could continue.
Our solution.
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Website refresh.Using the visual brand guidelines for the parent company Aurizon, we updated the content, look and feel of the existing TBSH website to represent the business professionally, and complement the parent company brand. This project was completed under a strict timeframe to be ready to launch as soon as the business legally changed trading name.
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