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MARKETING AGENCY BRISBANE | GREY AND GREY - BRAND POSITIONING + STRATEGIC MARKETING
  • Home
  • About Us
  • Services
    • Planning Services >
      • Strategic Planning Sessions
      • Workshop Facilitation
      • Brand Positioning Advice
      • Strategic Marketing Plans
      • Re-Branding
    • Implementation Services >
      • Websites
      • Capability Statements
      • Tender Preparation
      • Graphic Design
      • Signage
      • Presentation Preparation
      • Mentoring
      • Staff Training
      • Visual Identities
      • Advertising
      • Brand Re-Positioning
      • Commercial Photography
      • Video Production
      • Printing
      • Marketing Management
  • Working With Us
  • Case Studies
  • Blog
  • Contact Us
  • Tel 07 3267 0936
Tel 07 3267 0936

Position, position, position.

Re-branding. 

When someone tells us they are considering a re-brand. Our first answer always is no.

Don't do it.


Don't do it because you are sick of your branding, don't do it because you are tired of it, don't do it because you are bored of it, don't do it because you hired another marketing officer who loves re-branding. The only time to ever re-brand is when there is a strategic business reason to do so. That is, the entire organisation needs to shift.

It takes 40 years to build 40 years of brand equity. Think about that. Don't think you're going to re-create that with a re-brand.

However, when there is a clear strategic reason to do it, which might include:
  • Merger
  • Take over
  • Breaking into a new market
  • Breaking into a new category within a market
  • The old brand is broken
then, and only then should you consider re-branding. 

A properly managed re-brand can deliver:
  • Increased revenue
  • Enhanced market presence
  • Improved credibility
  • Improved staff morale
  • Taller staff - that is, everyone walking a little taller
  • Encouragement to smile a little brighter
  • Definitive line in the sand 

Re-positioning your brand in your marketplace can be instrumental in the success of your organisation.

Create your success story.

Let's Chat!
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Say g'day 07 3267 0936
hello@greyandgrey.com.au
Brisbane Office
269 Earnshaw Road Northgate Qld 4013
PO Box 288 Kedron Qld 4031
Townsville Office
45 Ingham Road Townsville Qld 4810
​PO Box 6237 Townsville Qld 4810
©Grey and Grey. All rights reserved.
​ABN 45 650 927 772

We acknowledge the Turrbal, Chepara-Yugarapul, Wulgurukaba and Bindal people; ​the traditional custodians of country where we operate our business. ​​We pay our respects to their elders. ​​​​
  • Home
  • About Us
  • Services
    • Planning Services >
      • Strategic Planning Sessions
      • Workshop Facilitation
      • Brand Positioning Advice
      • Strategic Marketing Plans
      • Re-Branding
    • Implementation Services >
      • Websites
      • Capability Statements
      • Tender Preparation
      • Graphic Design
      • Signage
      • Presentation Preparation
      • Mentoring
      • Staff Training
      • Visual Identities
      • Advertising
      • Brand Re-Positioning
      • Commercial Photography
      • Video Production
      • Printing
      • Marketing Management
  • Working With Us
  • Case Studies
  • Blog
  • Contact Us
  • Tel 07 3267 0936