Marketing management.
Effective marketing management is far more than just advertising. By combining the theory and the practical, the marketing management services offered by Grey and Grey are holistic.
There are 4 Ps in marketing; product, position, price and promotion. It's important that all 4 work together and it's vitally important to leave promotion til last. This is the single biggest mistake we see when organisations aren't getting their desired results. They've spent a fortune on making noise, and wonder why it's falling on deaf ears.
By approaching marketing management with the same rigour and process as you do the other functions of management in your organisation, you can effectively manage the marketing from planning phase through to implementation and review. By understanding the data and how to tweak your activity to respond to the market, you will have more direct impact on your overall business results.
Whether your goals are increased revenue, increased profitability, increased market share, breaking into a new market, diversification, establishing credibility, enhancing your tender strike rate, preparing for sale or opening up for business for the first time, the principles of effective marketing management are the same. The application however, is different for each and every organisation.
At Grey and Grey we love to offer a range of marketing management services including:
We'd love to get to know you and your goals!
There are 4 Ps in marketing; product, position, price and promotion. It's important that all 4 work together and it's vitally important to leave promotion til last. This is the single biggest mistake we see when organisations aren't getting their desired results. They've spent a fortune on making noise, and wonder why it's falling on deaf ears.
By approaching marketing management with the same rigour and process as you do the other functions of management in your organisation, you can effectively manage the marketing from planning phase through to implementation and review. By understanding the data and how to tweak your activity to respond to the market, you will have more direct impact on your overall business results.
Whether your goals are increased revenue, increased profitability, increased market share, breaking into a new market, diversification, establishing credibility, enhancing your tender strike rate, preparing for sale or opening up for business for the first time, the principles of effective marketing management are the same. The application however, is different for each and every organisation.
At Grey and Grey we love to offer a range of marketing management services including:
- Holistic marketing management
- Consulting with business leaders so they can manage their marketing in house themselves
- Training up and coming marketing teams so they can perform efficiently and effectively
We'd love to get to know you and your goals!
Brand = promise + delivery.
We'd love to help you grow your business with strategic marketing solutions
aligned to your goals, your organisation and your timeframe.
aligned to your goals, your organisation and your timeframe.
