Brand re-positioning.
Brand re-positioning is required when a market has changed significantly and you want to move your brand to another position in the market or if you want to launch into a new market. Either way, it's not business as usual, in fact it's quite the opposite.
Any brand re-positioning project needs to be carefully co-ordinated to ensure every element in the marketing mix is addressed. You might be moving to a more profitable market sector and you want to check that you baggage doesn't follow you. Or you want to position yourself differently in another market - whatever your motivation careful planning and thoughtful execution is required.
Listening to the market is key with any brand re-positioning, and responding accordingly.
Any brand re-positioning project needs to be carefully co-ordinated to ensure every element in the marketing mix is addressed. You might be moving to a more profitable market sector and you want to check that you baggage doesn't follow you. Or you want to position yourself differently in another market - whatever your motivation careful planning and thoughtful execution is required.
Listening to the market is key with any brand re-positioning, and responding accordingly.
