Strategic marketing plans.
A professionally written strategic marketing plan will help you to answer key questions about your business and act as a reference guide to help you to execute your marketing strategy.
An effective strategic marketing plan will focus on driving the top line and the bottom line in the right direction. It is aligned to business objectives and clearly spells out which new clients we want to go shopping for, where they are likely to be hanging out and how we will interact with them. It also will include information about how to keep engaging current clients.
By developing an effective strategic marketing plan, it will help you to define the overall direction for your marketing program. It will also detail how you are going to bring your products and services to market in ways that will satisfy your clients.
Included in our strategic marketing plans are:
They are designed to be succinct, easily understood and explain the theory behind the practical.
An effective strategic marketing plan will focus on driving the top line and the bottom line in the right direction. It is aligned to business objectives and clearly spells out which new clients we want to go shopping for, where they are likely to be hanging out and how we will interact with them. It also will include information about how to keep engaging current clients.
By developing an effective strategic marketing plan, it will help you to define the overall direction for your marketing program. It will also detail how you are going to bring your products and services to market in ways that will satisfy your clients.
Included in our strategic marketing plans are:
- Overall strategic plan
- Marketing objectives aligned to business objectives
- Target audience detail
- Road map for how to bring the plan to life
They are designed to be succinct, easily understood and explain the theory behind the practical.
"We are passionate about helping you gain clarity and direction for your organisation. Our strategic marketing plans are designed to provide you with a comprehensive, actionable roadmap that you can confidently implement on your own."
The process.
Phase 1: Discovery & Research
I start by facilitating an interactive workshop where we dive into your business performance, goals, SWOT analysis, and identify both your average and ideal client groups. This is all about learning the ins and outs of your business, product, or brand. Once we’ve had a good chat, I head off for some off-site research including scouring Google, reviewing your digital footprint, website, and more. My aim here is to get a complete picture of your competitive landscape.
Phase 2: Drafting the Plan
Next, I meet with you to present your draft strategic marketing plan. This plan outlines the recommended strategy, provides a big-picture overview, and includes actionable items. I make sure to explain the reasoning behind every recommendation in clear, straightforward language, so you know exactly why each step is important.
Phase 3: Finalisation & Action
In our final meeting, we refine the plan based on your feedback. I then produce a detailed action list along with a 12-month content calendar that aligns with your goals. By the end of our work together, you'll walk away with:
I start by facilitating an interactive workshop where we dive into your business performance, goals, SWOT analysis, and identify both your average and ideal client groups. This is all about learning the ins and outs of your business, product, or brand. Once we’ve had a good chat, I head off for some off-site research including scouring Google, reviewing your digital footprint, website, and more. My aim here is to get a complete picture of your competitive landscape.
Phase 2: Drafting the Plan
Next, I meet with you to present your draft strategic marketing plan. This plan outlines the recommended strategy, provides a big-picture overview, and includes actionable items. I make sure to explain the reasoning behind every recommendation in clear, straightforward language, so you know exactly why each step is important.
Phase 3: Finalisation & Action
In our final meeting, we refine the plan based on your feedback. I then produce a detailed action list along with a 12-month content calendar that aligns with your goals. By the end of our work together, you'll walk away with:
- A one-page strategic overview for your entire business
- A comprehensive strategic marketing plan
- An action list
- A 12-month content calendar
"We take pride in my transparent, no-nonsense approach, ensuring you feel confident and well-equipped to put your new strategy into action."
Who we work with.
I have prepared strategic marketing plans for:
- Australian-based business owners looking to grow market share
- Australian-based business owners wanting to expand into other markets
- Not-for-profit and charitable organisations
- Internationally based organisations wanting to compete in the Australian market
- Merging organisations
Implementation.
Your strategic marketing plan is designed for you to be able to implement this yourself, or work with other agencies to assist you bring it to life. However, some clients ask that I assist them with implementation. If this is ever asked for, this work is quoted separately and is dependent on my workload at the time.
