KAFFEE.
Grey and Grey case study.
The challenge.
KAFFEE is a cafe in Townsville who has set up in a really unique location; inside a bank. The owner wanted to create a logo that looked like a franchise, so she has the option of opening other cafes in the future.
Our solution.
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Logo design.We worked through the client's brief and developed a logo that was suited to the offering of the cafe. The monochromatic logo can be used in reverse and is suitable for a range of applications including:
• signage • digital • and merchandise. |
Signage.We created a 3 dimensional illustrations of the cafe with the various signage designs and options. These were used in the drafting process and for communication to the landlord for approval, and the various trades for coordination of onsite work.
Simple, effective signage was manufactured and installed that ties in with the shop fit and customer traffic flow. We used a combination of 3D lettering, traditional vinyl, digital and illuminated signage. |
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