MBL Food & Packaging.
Grey and Grey case study.
The challenge.
MBL have been providing products and services to their chosen markets for over 70 years.
We were asked to assist with creating a path forward that acknowledged the traditions of the organisation, better reflected the connection with current markets, and provide positioning for future growth.
We were asked to assist with creating a path forward that acknowledged the traditions of the organisation, better reflected the connection with current markets, and provide positioning for future growth.
Our solution.
Strategic marketing plan.We conversed with MBL’s leadership team to establish an effective strategic marketing plan. By clarifying the goals for the company, we created a market positioning plan to assist in achieving the over-arching growth goals of the company.
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Logo refresh.After interviews with their target market, we agreed it was time refresh their logo and branding to better reflect their position in the market.
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Style guide.We created a style guide to complement their refreshed logo design. As part of this project, we created letterheads, business cards, signage design, uniforms, an image bank and more to give the leadership team at MBL the tools required for successful brand management.
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