Paragon Gardens.
Grey and Grey case study.
The challenge.
When we first met with Sacha and Lachlan from Paragon Gardens, they explained to us that they had been in business for 20 years and never had a website. In addition to this, the region was in drought and demand for their turf had fallen.
Our challenge was delicate, complex and absolutely timely.
Our challenge was delicate, complex and absolutely timely.
Our solution.
Digital coaching and mentoring.We tailored a digital coaching program for Sacha from Paragon Gardens to assist her build skills in the areas digital content marketing, analysing data and more. Roxanne worked one on one with Sacha to cover topics such as Facebook, Instagram, Pinterest, Twitter, Linked In, You Tube and using tools such as Google My Business, Canva and more.
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Brand positioning advice.
During our time together, we provided advice on the best way to position the business for success once the drought broke.
This has been one of our proudest moments in business. We have absolutely loved working with Sacha and Lachlan. They are good people doing good work, and our brand positioning advice has assisted them to continue to develop their business and allow it to flourish.
This has been one of our proudest moments in business. We have absolutely loved working with Sacha and Lachlan. They are good people doing good work, and our brand positioning advice has assisted them to continue to develop their business and allow it to flourish.
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Strategic planning sessions and marketing plans.We worked with Lachlan and Sacha from Paragon Gardens to create a practical and easy to understand marketing plan that included a one page strategic plan. The project included training for Lachlan and Sacha to understand how to bring the plan to life.
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Commercial photography.We captured these gorgeous photos on site at the farm, along with hundreds more! The result is a beautiful image bank that Sacha and Lachlan from Paragon Gardens can use for years to come.
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A few words from Sacha.
"I cannot recommend Grey and Grey highly enough, I'd give them a hundred stars if I could. After putting off getting a website for more years than I dare to recall, Roxanne and Rod were incredible. And, in hindsight, I can’t believe how easy and cost effective the whole process was.
Roxanne’s one-on-one website and social media coaching lessons were fabulous. I loved that I wasn’t wasting my time in a big class, I could set a meeting time that suited my business and I could ask as many questions as I wanted without feeling embarrassed.
Roxanne has an uncanny way of being patient and caring as you work through your fears and doubt, whilst giving you a gentle prod because you really should be brave and adventurous.
Grey and Grey’s strategy helped us identify our business values, strengths, and goals. We were able to set a marketing plan, which has been an invaluable tool through even the most testing conditions (drought and flood). We are confident that we now understand how it all works and we can quickly and cheaply adapt our marketing efforts as necessary. Plus potential clients can now find us!
Mind you, knowing that we can touch base and set up a quick marketing review with Grey and Grey anytime is reassuring and beneficial."
Roxanne’s one-on-one website and social media coaching lessons were fabulous. I loved that I wasn’t wasting my time in a big class, I could set a meeting time that suited my business and I could ask as many questions as I wanted without feeling embarrassed.
Roxanne has an uncanny way of being patient and caring as you work through your fears and doubt, whilst giving you a gentle prod because you really should be brave and adventurous.
Grey and Grey’s strategy helped us identify our business values, strengths, and goals. We were able to set a marketing plan, which has been an invaluable tool through even the most testing conditions (drought and flood). We are confident that we now understand how it all works and we can quickly and cheaply adapt our marketing efforts as necessary. Plus potential clients can now find us!
Mind you, knowing that we can touch base and set up a quick marketing review with Grey and Grey anytime is reassuring and beneficial."
- Sacha Moncrieff, Owner, Paragon Gardens.
