The challenge.
Pasifika Labour has been the preferred labour hire company in the Pacific region for government, private and not-for-profit sectors since its' establishment in 2018. Shane Kelly, Chief Human Resources Officer reached out to us with a very simple brief: "I need a capability statement and a website, work your magic please!" We were granted creative freedom around the existing brand logo with a deadline to meet.
Our solution.
Capability statement.We designed and produced a simple, yet effective 4-page PDF and print-ready capability for exclusive use and access via the Pasifika Labour website and, for in-person distribution. We based the entire layout on the colour-way of the existing brand logo and produced imagery that captured the brand promise, delivery and experience of workforce solutions at Pasifika Labour.
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Website design.We developed a new website based on the capability statement we designed for Pasifika Labour, to ensure consistency throughout both communicative platforms.
The Pasifika Labour website is user-friendly, mobile-responsive and fully accessible by the Pasifika Labour team to update and modify as they please. |