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MARKETING AGENCY BRISBANE | GREY AND GREY - BRAND POSITIONING + STRATEGIC MARKETING
  • Home
  • About Us
  • Services
    • Planning Services >
      • Strategic Planning Sessions
      • Workshop Facilitation
      • Brand Positioning Advice
      • Strategic Marketing Plans
      • Re-Branding
    • Implementation Services >
      • Websites
      • Capability Statements
      • Tender Preparation
      • Graphic Design
      • Signage
      • Presentation Preparation
      • Mentoring
      • Staff Training
      • Visual Identities
      • Advertising
      • Brand Re-Positioning
      • Commercial Photography
      • Video Production
      • Printing
      • Marketing Management
  • Working With Us
  • Case Studies
  • Blog
  • Contact Us
  • Tel 07 3267 0936
Tel 07 3267 0936

Queensland Country Bank

Grey and Grey case study.

The challenge.

Queensland Country Credit Union have a proud history in Queensland as a member-owned financial institution. After multiple mergers with other member-owned credit unions, the organisation transitioned into a member-owned bank. Following this, a re-brand project was needed to change everything from Queensland Country Credit Union to Queensland Country Bank.

Our solution.


​Site survey.

Our signwriting team traveled across Queensland from Weipa in the north, to Mt Isa in the west, to Magnetic Island in the east and to Stanthorpe in the south of the state. The team conducted a full site survey of branches, offices and dental clinics.
Grey and Grey Marketing Case Study Queensland Country Bank Site Survey

Grey and Grey Marketing Case Study Queensland Country Bank Signage Design

Signage design.

We created designs and specifications for every office, branch and dental clinic in the Queensland Country network detailing how to roll over each site to the new brand. 

We worked with a colour palette and logo kit supplied by Queensland Country Bank and collaborated with their property, retail and marketing teams to ensure the new brand met each stakeholder's expectations. 

Re-brand roll out.

After a competitive tender process, we manufactured and installed signage across the Queensland Country Bank network. This project included 7 vehicles, and 35 sites including branches, offices, ATMs and dental clinics. 
Grey and Grey Marketing Case Study Queensland Country Bank Rebrand Rollout

Create your success story.

Let's chat!
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Say g'day 07 3267 0936
hello@greyandgrey.com.au
Brisbane Office
269 Earnshaw Road Northgate Qld 4013
PO Box 288 Kedron Qld 4031
Townsville Office
45 Ingham Road Townsville Qld 4810
​PO Box 6237 Townsville Qld 4810
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​ABN 45 650 927 772

We acknowledge the Turrbal, Chepara-Yugarapul, Wulgurukaba and Bindal people; ​the traditional custodians of country where we operate our business. ​​We pay our respects to their elders. ​​​​
  • Home
  • About Us
  • Services
    • Planning Services >
      • Strategic Planning Sessions
      • Workshop Facilitation
      • Brand Positioning Advice
      • Strategic Marketing Plans
      • Re-Branding
    • Implementation Services >
      • Websites
      • Capability Statements
      • Tender Preparation
      • Graphic Design
      • Signage
      • Presentation Preparation
      • Mentoring
      • Staff Training
      • Visual Identities
      • Advertising
      • Brand Re-Positioning
      • Commercial Photography
      • Video Production
      • Printing
      • Marketing Management
  • Working With Us
  • Case Studies
  • Blog
  • Contact Us
  • Tel 07 3267 0936