Queensland Country Bank
Grey and Grey case study.
The challenge.
Queensland Country Credit Union have a proud history in Queensland as a member-owned financial institution. After multiple mergers with other member-owned credit unions, the organisation transitioned into a member-owned bank. Following this, a re-brand project was needed to change everything from Queensland Country Credit Union to Queensland Country Bank.
Our solution.
Site survey.Our signwriting team traveled across Queensland from Weipa in the north, to Mt Isa in the west, to Magnetic Island in the east and to Stanthorpe in the south of the state. The team conducted a full site survey of branches, offices and dental clinics.
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Signage design.We created designs and specifications for every office, branch and dental clinic in the Queensland Country network detailing how to roll over each site to the new brand.
We worked with a colour palette and logo kit supplied by Queensland Country Bank and collaborated with their property, retail and marketing teams to ensure the new brand met each stakeholder's expectations. |
Re-brand roll out.After a competitive tender process, we manufactured and installed signage across the Queensland Country Bank network. This project included 7 vehicles, and 35 sites including branches, offices, ATMs and dental clinics.
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