RMS Engineering and Construction.
Grey and Grey case study.
The challenge.
The senior leadership team at RMS Engineering and Construction approached Grey and Grey to assist with brand positioning, marketing and a more professional presentation to the market. At RMS, they build roads, bridges and carry out major civil construction projects across Queensland. With offices in Townsville, Rockhampton and a presence internationally, the company wins work via a competitive tendering process. We needed to ensure any solution was going to support their in-house tendering efforts and demonstrate their credibility and experience.
Our solution.
Strategic planning session.Roxanne Grey worked with the senior leadership team at RMS to develop a clear company vision, articulate meaning values and clarify business goals. In addition to clarifying the over-arching strategic direction of the company, a subsequent session was held to develop the marketing and communications objectives and plans for RMS.
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Strategic marketing plan.We worked with Richard McDonald, Glen Langfeldt and Louise Richards from RMS to develop a strategic marketing plan for the Queensland owned civil construction business.
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Capability statement.The capability statement for RMS was prepared as a printed document and as a pdf file for emailing and use on their website. We used photos from our photoshoot to showcase the impressive on site works of the company and our copywriter worked with the senior leadership team to craft words that demonstrated the capabilities and experience of the company.
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Advertising.Advertisements for a range of printed publications were produced to keep brand consistency and further develop brand awareness in the marketplace.
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Commercial photography.The photos taken at the workshop, the office and on multiple job sites were used to create an image bank for use on the website, capability statement, across case studies, within tenders, advertising and social media.
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Video production.
To showcase the RMS brand, we developed a video. This video was designed for use on social media, at client presentations, on You Tube, on the RMS website and for promotional events.
