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Facilitating Strategic Growth | Business Consultants | Brisbane
  • Home
  • About Us
  • Services
    • Planning Services >
      • Strategic Planning Sessions
      • Workshop Facilitation
      • Brand Positioning Advice
      • Strategic Marketing Plans
      • Re-Branding
    • Implementation Services >
      • Websites
      • Capability Statements
      • Tender Preparation
      • Graphic Design
      • Signage
      • Presentation Preparation
      • Mentoring
      • Staff Training
      • Visual Identities
      • Advertising
      • Brand Re-Positioning
      • Commercial Photography
      • Video Production
      • Printing
      • Marketing Management
  • Working With Us
  • Case Studies
  • Blog
  • Contact Us

The Friendlies Chemist

Grey and Grey case study.

The challenge.

The Friendlies Chemist has been trading in Townsville since 1881. The had been a member of a national buying group and trading under their name for a number of years before deciding to change buying groups, deliver further value for their members, and re-brand back to their original name; The Friendlies Chemist. We were approached to assist with this re-brand.

Our solution.

Stakeholder engagement.

Roxanne Grey worked with the Board of Directors, leadership and staff to map out the re-brand project which included defining values, articulating strategic direction and creating the design brief.
Grey and Grey Marketing The Friendlies Chemist Stake Engagement

Grey and Grey Marketing Case Study Shane Webcke Logo Design

Style guide.

We created a comprehensive style guide including the new logo, colour palette, fonts, design elements, stationery design, advertisement templates and more.

​Re-brand roll out.

We designed and managed the re-brand roll out including signage design, stationery design and printing, traditional advertisement design, billboard design, and digital asset creation. 
Grey and Grey Marketing case study The Friendlies Chemist brand roll out

Grey and Grey Marketing Case Study The Friendlies Chemist Website Design

Website design.

We designed a completely new website that links to the appointment software used by the pharmacy, contains a news publishing section and can be managed in-house by pharmacy staff.
visit the website

Image bank creation.

We sourced a range of stock photography to be used through advertisements, social media and other applications, giving The Friendlies Chemist team access to professional images to promote their organisation. 
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Create your success story.

Let's chat!
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Say g'day 0431 281 125
hello@greyandgrey.com.au
Brisbane Office
269 Earnshaw Road Northgate Qld 4013
PO Box 288 Kedron Qld 4031
Townsville Office
45 Ingham Road Townsville Qld 4810
​PO Box 6237 Townsville Qld 4810
©Grey and Grey. All rights reserved.
​ABN 45 650 927 772

We acknowledge the Turrbal, Chepara-Yugarapul, Wulgurukaba and Bindal people; ​the traditional custodians of country where we operate our business. ​​We pay our respects to their elders. ​​​​
  • Home
  • About Us
  • Services
    • Planning Services >
      • Strategic Planning Sessions
      • Workshop Facilitation
      • Brand Positioning Advice
      • Strategic Marketing Plans
      • Re-Branding
    • Implementation Services >
      • Websites
      • Capability Statements
      • Tender Preparation
      • Graphic Design
      • Signage
      • Presentation Preparation
      • Mentoring
      • Staff Training
      • Visual Identities
      • Advertising
      • Brand Re-Positioning
      • Commercial Photography
      • Video Production
      • Printing
      • Marketing Management
  • Working With Us
  • Case Studies
  • Blog
  • Contact Us