Have you ever been so fixated on doing it 'right' the first time around that it becomes almost impossible to execute? We've all hit this stage at one point in our personal lives, but as words of wisdom, they can directly relate to our organisations and businesses.
We are very honoured to have worked with some of our clients across many businesses and many sectors to design and produce their capability statements. Generally, capability statements are used to demonstrate credibility, capability and overall experience of your business.
Non-price criteria is all other criteria except for the price on a tender, bid or proposal. Generally, when submitting a tender or quote a company puts a great deal of thought and estimation into the actual price they are willing to offer for the goods and services or project the client may be looking for. Whilst price is important, when assessing tenders, often organisations will refer to non-price criteria to separate bids that have a similar price or are within a similar ball park.
Sometimes organisations are transparent about how much money they are willing to pay and the tender, is for the value that can get added to that budget. Either way, the concept of non-price criteria is very important. In fact, it can be the point that separates first from second in assessing tenders.
One of the key lessons we love to share with new clients is the principle of brand positioning. To keep your marketing spend working as efficiently as possible, brand positioning efforts must always come before promotional efforts. Please let us explain further.