At Grey and Grey we love a good wall planning whiteboard! In fact, we love these so much we don't want to keep it all to ourselves.
Having a professionally prepared marketing plan can help you to stop wasting money on promotions that don't work and start getting pro-active about where you really want to be in the market.
I love planning out the big picture on a big picture. I think that's why I love a good whiteboard! If you love a good big yearly planner, then this free download is for you.
I love a great planning session!
I have developed a tool to help you map out your plans for 2018. It's simple, it's old school, it's ... a wall planner!
As I write this entry, there are only 7 Fridays until Christmas. How did that happen? Well I know how it happened, it happens this way every year. Yet every November, my heart seems to race a little faster.
A plan without action is just a dream – Cielito Bello.
This is so true. Of course it's great to dream. I encourage you to dream big. But don't get your head stuck in the clouds, or in paperwork. The power is in the action.
Can you believe it is February already?
If you haven't started connecting with the right audience just yet, don't panic, there is still time.
Each year January presents us with the opportunity to think big and set new objectives for the calendar year. It's the half way mark for the financial year too, so it's a wonderful chance to review our year to date performance. Over the years, I have seen many business leaders conduct great planning sessions, leaving everyone invigorated and energised, but many fail to take the next step and schedule in the activity that will action each objective.
I am often approached by clients to assist them with their marketing. One of the key steps in assessing where they are at (before we start looking at where they should be), is reviewing previous campaigns and results. I have found that sometimes the really clever campaigns that are tricky, funny or ultra-creative aren't delivering the required business results.
Planning your marketing activity is a task we all do in some form or another. For small business owners, sometimes it is a list in their mind of what happens when. For more sophisticated organisations it is a written plan or schedule complete with resource allocations. Whatever type of plan you use, it is vitally important to ensure you look at it with the right lens.