One of my all time favourite books is Lovemarks by Kevin Roberts. It's a great one to pick up on a Sunday and have a flip through to let some of the one liners resonate and spark ideas.
I was asked recently what my all time favourite marketing quote is. I love a good quote, so it was hard to narrow it down. But I think 'perception is reality' would have to be it.
Wow! When I realised there were only 4 Thursdays until the new financial year, I was filled with mixed emotions. Financial Year 2020 (FY2020) has turned out so differently from what I first imagined.
There has never been a more important time to ensure your internal communications are as good as they could be. During a crisis, attention is often focussed on ensuring our communications with our clients are regular, on brand and consistent. This has been especially important for organisations who have had major changes like switching from in-house dining to take-away. I'm sure you are all over this. But are your internal communications as focussed and professional?
My clothes dryer broke. It died a long, loud screaming death that resembled a vampire movie. It's had a long life. I can't complain. It's survived a couple of house moves, it's been a good member of the Grey family for many years. But it had one last purpose on this earth, before it moves onto dryer heaven, (or where-ever dead dryers go), it wanted to teach me a lesson about business.
It's been a crazy few weeks in business. COVID19 has presented us with some real challenges.
I promise I won't try to give any health advice - I will leave that to the health professionals. However, I've spoken with some pretty amazing business owners this week who are being responsive to their client base and not just looking to survive this crazy time, but thrive thereafter.
Considering a re-brand is a serious topic. There is a lot that goes into such a big decision. Starting with a new fresh blank page can be very exciting for us marketers, but it can also be very costly.
I have witnessed some awesome re-brands and been part of some exciting projects. I have been privileged to be in the inner sanctum to watch some wonderful results roll in. I have also watched some business owners waste massive amounts of money attempting re-brands for all the wrong reasons.
Have you been considering assembling an advisory board to assist your business move from good to great?
Whether this is your first tender or you're a seasoned tender writer, there are a few key tools that ensure your bid is the best it can be. In my experience, companies who present a consist impression across their tender, website and capability statement are awarded more contracts than those who don't.
There have been massive changes to the Back to Work program which includes the $20K Youth Boost I have promoted loudly and widely. Form 1st July 2018, the program will change significantly. If you are using this program, or considering using it, it pays to read the fine print and check out the changes.