Traditional signwriting with a paint brush has become a dying art. With the popularity of digitally printed signage rising, the call for old school brush work is becoming less and less. However, for some projects it is simply the best technique.
Illuminating signage has changed a lot over the years. With the availability of high quality light emitting devices (LEDs), illuminated lettering has never been more cost effective.
Colour is wonderful thing. As a branding and marketing agency, there is one objective we want, no matter what the hue and that's consistency!
Sometimes old school signwriting is simply the best way to create a sign.
These days, it's becoming more and more popular to use full colour digital signage, full color graphics or illuminated 3D signage, but every now and again - for the right application, old school signwriting is the best approach.
Thinking of something different for client gifts this year?
Have you considered your own range of wine?
I love a great planning session!
I have developed a tool to help you map out your plans for 2018. It's simple, it's old school, it's ... a wall planner!
Signwriters are an unruly, unlicensed bunch - I should know, I married one of them! In Australia, signwriting is not a licensed trade. Yes, there is a four year trade apprenticeship and yes there are formal signwriting qualifications. However to own a sign shop, you don’t need any of this. In fact, I checked out a signage franchise a few years ago and they stipulated that they only wanted unqualified franchisees! With this in mind, it doesn’t surprise me that navigating the field of signwriting as a business owner can be a bit tricky.