We couldn’t have said it better ourselves! We encourage big dreams, but don’t get stuck there. The power of the plan is in the action.
We are very honoured to have worked with some of our clients across many businesses and many sectors to design and produce their capability statements. Generally, capability statements are used to demonstrate credibility, capability and overall experience of your business.
Non-price criteria is all other criteria except for the price on a tender, bid or proposal. Generally, when submitting a tender or quote a company puts a great deal of thought and estimation into the actual price they are willing to offer for the goods and services or project the client may be looking for. Whilst price is important, when assessing tenders, often organisations will refer to non-price criteria to separate bids that have a similar price or are within a similar ball park.
Sometimes organisations are transparent about how much money they are willing to pay and the tender, is for the value that can get added to that budget. Either way, the concept of non-price criteria is very important. In fact, it can be the point that separates first from second in assessing tenders. Too often, businesses are forgetting that customer experience is just as important as what goes on behind the scenes. If your customers aren’t getting the experience that is outlined in your brand promise, it can be extremely tarnishing to your reputation.
It’s no secret that foodies are posed as the authority of blogging, powerfully influencing a lot of people where to eat or where not to eat, based on personal experience. Surely, we can all agree that food is a universal love language, but the notion of blogging can be far more powerful.
Writing articles (or blogging) can be used to provide value to your clients, and assist with search engine optimisation (SEO) or as we like to call it; google juice. Over the years we’ve assisted a lot of organisations with bids, tenders and proposals. We’re proud to say we have assisted clients prepare proposals that have been awarded a total of more than $100 million worth of work. Not every proposal is a winner, not every bid is a winner but there is some things we have noticed that increase the strike rate or increase the chance of success and we want to share these with you.
Clarity is clear, concise language that is easily written and easily readable, easily spoken and easily delivered. Trumps means to rank above, outdo the competition, outshine, outclass and outperform. Persuasion is the art of convincing someone to do something or believe something by written or verbal form.
Funny enough, in today's digital world, printed documents can help you stand out from your competition. The thought you put into the development of these documents says a lot about your business.
Not-for-profit organisations, charities and for-purpose organisations are well positioned to lead the way with modern marketing. In fact, some are doing an awesome job.
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