When thinking about communications in business - we are often asked 'is print dead?'
When facilitating strategic planning sessions, there are a number of tools we find effective.
We're often asked what makes a good website? The short answer is an effective one. The long answer is effective means different things to different people. What might be an effective website for a jewellery business is different to an effective website for a civil construction company.
There is literally only 5 months to go until end of financial year. Wow! This is the perfect time of year to take a some time out and re-focus to ensure these next 5 months are invested wisely.
As business leaders blogging is one of the single most powerful tools we have in out toolkit. I know that sounds a bit of a big statement - but it's true. Here's why:
One of our favourite colours is maroon. And that's not just because Queensland won the State of Origin last night! But after basking in the glory of a hard fought win, it's got us thinking about the power of colour and branding today.
Colour is wonderful thing. As a branding and marketing agency, there is one objective we want, no matter what the hue and that's consistency!
I was asked recently what my all time favourite marketing quote is. I love a good quote, so it was hard to narrow it down. But I think 'perception is reality' would have to be it.
My clothes dryer broke. It died a long, loud screaming death that resembled a vampire movie. It's had a long life. I can't complain. It's survived a couple of house moves, it's been a good member of the Grey family for many years. But it had one last purpose on this earth, before it moves onto dryer heaven, (or where-ever dead dryers go), it wanted to teach me a lesson about business.