It’s no secret that foodies are posed as the authority of blogging, powerfully influencing a lot of people where to eat or where not to eat, based on personal experience. Surely, we can all agree that food is a universal love language, but the notion of blogging can be far more powerful.
Writing articles (or blogging) can be used to provide value to your clients, and assist with search engine optimisation (SEO) or as we like to call it; google juice.
Clarity is clear, concise language that is easily written and easily readable, easily spoken and easily delivered. Trumps means to rank above, outdo the competition, outshine, outclass and outperform. Persuasion is the art of convincing someone to do something or believe something by written or verbal form.
Funny enough, in today's digital world, printed documents can help you stand out from your competition. The thought you put into the development of these documents says a lot about your business.
Not-for-profit organisations, charities and for-purpose organisations are well positioned to lead the way with modern marketing. In fact, some are doing an awesome job.
When thinking about communications in business - we are often asked 'is print dead?'
When facilitating strategic planning sessions, there are a number of tools we find effective.
We're often asked what makes a good website? The short answer is an effective one. The long answer is effective means different things to different people. What might be an effective website for a jewellery business is different to an effective website for a civil construction company.
There is literally only 5 months to go until end of financial year. Wow! This is the perfect time of year to take a some time out and re-focus to ensure these next 5 months are invested wisely.
As business leaders blogging is one of the single most powerful tools we have in out toolkit. I know that sounds a bit of a big statement - but it's true. Here's why:
One of our favourite colours is maroon. And that's not just because Queensland won the State of Origin last night! But after basking in the glory of a hard fought win, it's got us thinking about the power of colour and branding today.