We have worked with the team at Money Over 50 Financial Advisers for a few years now. They were formally known as Lighthouse Financial Advisers. Given the success of their podcast; Money Over 50 and their area of speciality - you guessed it; people over 50 years of age, we agreed a re-brand was the perfect way to celebrate 10 years in business.
I'm very honoured to have been invited to participate in the Marketing Best Practice Roundtable at the International Symposium for WGI International.
One of our favourite colours is maroon. And that's not just because Queensland won the State of Origin last night! But after basking in the glory of a hard fought win, it's got us thinking about the power of colour and branding today.
One of my all time favourite books is Lovemarks by Kevin Roberts. It's a great one to pick up on a Sunday and have a flip through to let some of the one liners resonate and spark ideas.
Traditional signwriting with a paint brush has become a dying art. With the popularity of digitally printed signage rising, the call for old school brush work is becoming less and less. However, for some projects it is simply the best technique.
Colour is wonderful thing. As a branding and marketing agency, there is one objective we want, no matter what the hue and that's consistency!
Since expanded our services, we have made the decision to re-brand from Roxanne Grey to Grey and Grey.
Considering a re-brand is a serious topic. There is a lot that goes into such a big decision. Starting with a new fresh blank page can be very exciting for us marketers, but it can also be very costly.
I have witnessed some awesome re-brands and been part of some exciting projects. I have been privileged to be in the inner sanctum to watch some wonderful results roll in. I have also watched some business owners waste massive amounts of money attempting re-brands for all the wrong reasons.
Remember these two old sayings?
I know you just sang number 2 in your head! Well I did anyway!
Years ago, I was working at XXXX when one of my managers first said to me 'perception is reality'. As he explained what he meant, I was thrown back to high school with memories of my year 12 film and television teacher explaining the concept of framing.