Funny enough, in today's digital world, printed documents can help you stand out from your competition. The thought you put into the development of these documents says a lot about your business.
Not-for-profit organisations, charities and for-purpose organisations are well positioned to lead the way with modern marketing. In fact, some are doing an awesome job.
Steve Price recently clocked over 30 mango seasons in breakfast radio! Wow! 30 years in the same market! Not only has Pricey created a rare feat in radio; longevity, he has delivered a masterclass in marketing.
Your website provides an instant visual representation of you, your brand and your products and services. Whether you are selling online, or establishing credibility, there is a huge difference between having a good website and an effective website. That all comes down to actually understanding the needs and wants of your audience.
We have worked with the team at Money Over 50 Financial Advisers for a few years now. They were formally known as Lighthouse Financial Advisers. Given the success of their podcast; Money Over 50 and their area of speciality - you guessed it; people over 50 years of age, we agreed a re-brand was the perfect way to celebrate 10 years in business.
I'm very honoured to have been invited to participate in the Marketing Best Practice Roundtable at the International Symposium for WGI International.
One of our favourite colours is maroon. And that's not just because Queensland won the State of Origin last night! But after basking in the glory of a hard fought win, it's got us thinking about the power of colour and branding today.
One of my all time favourite books is Lovemarks by Kevin Roberts. It's a great one to pick up on a Sunday and have a flip through to let some of the one liners resonate and spark ideas.
Traditional signwriting with a paint brush has become a dying art. With the popularity of digitally printed signage rising, the call for old school brush work is becoming less and less. However, for some projects it is simply the best technique.
Colour is wonderful thing. As a branding and marketing agency, there is one objective we want, no matter what the hue and that's consistency!