 My daughter greeted me this morning with 'May the 4th be with you' which got me thinking not just about Star Wars but about the power of a brand, and who owns the brand.
 Too often, businesses are forgetting that customer experience is just as important as what goes on behind the scenes. If your customers aren’t getting the experience that is outlined in your brand promise, it can be extremely tarnishing to your reputation.
 Funny enough, in today's digital world, printed documents can help you stand out from your competition. The thought you put into the development of these documents says a lot about your business.
 Not-for-profit organisations, charities and for-purpose organisations are well positioned to lead the way with modern marketing. In fact, some are doing an awesome job.
 Steve Price recently clocked over 30 mango seasons in breakfast radio! Wow! 30 years in the same market! Not only has Pricey created a rare feat in radio; longevity, he has delivered a masterclass in marketing.
 Your website provides an instant visual representation of you, your brand and your products and services. Whether you are selling online, or establishing credibility, there is a huge difference between having a good website and an effective website. That all comes down to actually understanding the needs and wants of your audience.
 We have worked with the team at Money Over 50 Financial Advisers for a few years now. They were formally known as Lighthouse Financial Advisers. Given the success of their podcast; Money Over 50 and their area of speciality - you guessed it; people over 50 years of age, we agreed a re-brand was the perfect way to celebrate 10 years in business.
 I'm very honoured to have been invited to participate in the Marketing Best Practice Roundtable at the International Symposium for WGI International.
 One of our favourite colours is maroon. And that's not just because Queensland won the State of Origin last night! But after basking in the glory of a hard fought win, it's got us thinking about the power of colour and branding today.
 One of my all time favourite books is Lovemarks by Kevin Roberts. It's a great one to pick up on a Sunday and have a flip through to let some of the one liners resonate and spark ideas.
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Brisbane Office
108/70 Longland Street Newstead Qld 4006
Townsville Office
45 Ingham Road Townsville Qld 4810
[email protected]
Brisbane Office
108/70 Longland Street Newstead Qld 4006
Townsville Office
45 Ingham Road Townsville Qld 4810
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ABN 45 650 927 772
We acknowledge the Turrbal, Chepara-Yugarapul, Wulgurukaba and Bindal people; the traditional custodians of country where we operate our business. We pay our respects to their elders.
ABN 45 650 927 772
We acknowledge the Turrbal, Chepara-Yugarapul, Wulgurukaba and Bindal people; the traditional custodians of country where we operate our business. We pay our respects to their elders.