Colour is wonderful thing. As a branding and marketing agency, there is one objective we want, no matter what the hue and that's consistency!
I was asked recently what my all time favourite marketing quote is. I love a good quote, so it was hard to narrow it down. But I think 'perception is reality' would have to be it.
Wow! When I realised there were only 4 Thursdays until the new financial year, I was filled with mixed emotions. Financial Year 2020 (FY2020) has turned out so differently from what I first imagined.
My clothes dryer broke. It died a long, loud screaming death that resembled a vampire movie. It's had a long life. I can't complain. It's survived a couple of house moves, it's been a good member of the Grey family for many years. But it had one last purpose on this earth, before it moves onto dryer heaven, (or where-ever dead dryers go), it wanted to teach me a lesson about business.
Considering a re-brand is a serious topic. There is a lot that goes into such a big decision. Starting with a new fresh blank page can be very exciting for us marketers, but it can also be very costly.
I have witnessed some awesome re-brands and been part of some exciting projects. I have been privileged to be in the inner sanctum to watch some wonderful results roll in. I have also watched some business owners waste massive amounts of money attempting re-brands for all the wrong reasons.
Sometimes old school signwriting is simply the best way to create a sign.
These days, it's becoming more and more popular to use full colour digital signage, full color graphics or illuminated 3D signage, but every now and again - for the right application, old school signwriting is the best approach.
Remember these two old sayings?
I know you just sang number 2 in your head! Well I did anyway!
I love new financial year!
I also love thinking big. Doing this on a whiteboard really helps me see the big picture.
So it turns out Queen Elizabeth and I are in Windsor - together. Well not technically together, we are separated by a castle wall. But we are together in the sense that we are in the same county, in the same country, at the same time. Although, she has a flag to let everyone know she's here. I don't have one of those.