My daughter greeted me this morning with 'May the 4th be with you' which got me thinking not just about Star Wars but about the power of a brand, and who owns the brand.
We are very honoured to have worked with some of our clients across many businesses and many sectors to design and produce their capability statements. Generally, capability statements are used to demonstrate credibility, capability and overall experience of your business.
Clarity is clear, concise language that is easily written and easily readable, easily spoken and easily delivered. Trumps means to rank above, outdo the competition, outshine, outclass and outperform. Persuasion is the art of convincing someone to do something or believe something by written or verbal form.
Funny enough, in today's digital world, printed documents can help you stand out from your competition. The thought you put into the development of these documents says a lot about your business.
When thinking about communications in business - we are often asked 'is print dead?'
Steve Price recently clocked over 30 mango seasons in breakfast radio! Wow! 30 years in the same market! Not only has Pricey created a rare feat in radio; longevity, he has delivered a masterclass in marketing.
We're often asked what makes a good website? The short answer is an effective one. The long answer is effective means different things to different people. What might be an effective website for a jewellery business is different to an effective website for a civil construction company.
Your website provides an instant visual representation of you, your brand and your products and services. Whether you are selling online, or establishing credibility, there is a huge difference between having a good website and an effective website. That all comes down to actually understanding the needs and wants of your audience.
Rick from Aquarius had a very simple brief: we need a new website!
We developed a gorgeous website that facilitates online bookings for the property. By showing off the very best the property and Townsville have to offer, we designed a website that auto re-sizes from desktop to tablet to smartphone screen. Rick and the team at Aquarius on the Beach Townsville now have access to the site to manage the content, keep it fresh and add news items to assist with search engine optimisation.
I'm very honoured to have been invited to participate in the Marketing Best Practice Roundtable at the International Symposium for WGI International.