When thinking about communications in business - we are often asked 'is print dead?'
Steve Price recently clocked over 30 mango seasons in breakfast radio! Wow! 30 years in the same market! Not only has Pricey created a rare feat in radio; longevity, he has delivered a masterclass in marketing.
We're often asked what makes a good website? The short answer is an effective one. The long answer is effective means different things to different people. What might be an effective website for a jewellery business is different to an effective website for a civil construction company.
Your website provides an instant visual representation of you, your brand and your products and services. Whether you are selling online, or establishing credibility, there is a huge difference between having a good website and an effective website. That all comes down to actually understanding the needs and wants of your audience.
Rick from Aquarius had a very simple brief: we need a new website!
We developed a gorgeous website that facilitates online bookings for the property. By showing off the very best the property and Townsville have to offer, we designed a website that auto re-sizes from desktop to tablet to smartphone screen. Rick and the team at Aquarius on the Beach Townsville now have access to the site to manage the content, keep it fresh and add news items to assist with search engine optimisation.
I'm very honoured to have been invited to participate in the Marketing Best Practice Roundtable at the International Symposium for WGI International.
I absolutely love reading and one of my latest purchases is The Infinite Game by Simon Sinek.
As business leaders blogging is one of the single most powerful tools we have in out toolkit. I know that sounds a bit of a big statement - but it's true. Here's why:
One of our favourite colours is maroon. And that's not just because Queensland won the State of Origin last night! But after basking in the glory of a hard fought win, it's got us thinking about the power of colour and branding today.