When thinking about communications in business - we are often asked 'is print dead?'
The short answer is - NO!
The longer answer is - NOOOOOOOO!
Ok, we certainly agree a lot of businesses are far more digital than ever before. In fact, some are paperless. And good for them, reducing waste and cost is important.
However, when considering if you next communications piece should be printed, here are a few things to consider:
Here are some examples of communications that generally work well as printed products:
For your next communications piece, have a think about your audience, how you will create impact and how you can cut through the noise of a very digital world.
Examples of print.
Yes - we acknowledge the irony of writing about print in a digital blog!