So it turns out Queen Elizabeth and I are in Windsor - together. Well not technically together, we are separated by a castle wall. But we are together in the sense that we are in the same county, in the same country, at the same time. Although, she has a flag to let everyone know she's here. I don't have one of those.
Often when we think marketing, we think big fancy advertising campaigns, expensive events and flashy product launches. Yes, that is one facet of marketing, but for many businesses it is not the most important part of the marketing mix.
Effective marketing needs to be efficient. It must adjust to the local economic environment and the business objectives. It must be driven by data and this data needs to be analysed regularly to identify trends and make decisions based on this fluid information flow.
Thank you, danke, gracias - however you say it, say it often.
As a marketer I am often asked to assist clients find new customers. Which of course, I just love, but sometimes a client doesn't need any new customers, they just need to look after the ones they have.
2017 has been a wonderful year! Thank you to all of my clients, friends, family, colleagues and network for being part of it. 2017 has dealt us some challenges and some wonderful opportunities and delivered some wonderful adventures!
Thinking of something different for client gifts this year?
Have you considered your own range of wine?
Most business owners I speak with all mention that word of mouth is one of their most impressive sources of business however, most don’t resource customers with anything to make their job easier.
When happy customers want to tell their family, friends and colleagues about you and your business, giving them a helping hand can increase the effectiveness of the recommendation.
In today’s highly competitive world a customer can find anything with just a few keystrokes and a click of a button. In business it only makes sense to make it EASY for your customers to do business with you.
If you can imagine each client relationship is like a bank account. The currency is love and the bank account balance will reflect the overall relationship health.
The transactions between you and your client will dictate your love account balance. For example, if you deliver on time, love goes in. This is a deposit, just like when you deposit some money at the real bank. If you deliver late, love goes out - just like an ATM withdrawal. If you give exceptional service, love goes in (another deposit). If you don't call a client back, love goes out (another withdrawal).