Often when we think marketing, we think big fancy advertising campaigns, expensive events and flashy product launches. Yes, that is one facet of marketing, but for many businesses it is not the most important part of the marketing mix.
Effective marketing needs to be efficient. It must adjust to the local economic environment and the business objectives. It must be driven by data and this data needs to be analysed regularly to identify trends and make decisions based on this fluid information flow.
Today, I gave a client a high five. We have hit page 1 on google for their local category search.
Well done to us!
We launched a new website recently and haven’t yet spent any money on digital advertising. It got me thinking, wow – good one Rox, you’ve exceeded your own expectations, but ego aside, I reflected on what we have done well:
Once I reflected on these 9 key things we’ve done right, I realised not one of them was big, sexy, expensive or flashy. Actually, a lot of it is boring. Having a plan, working the plan, reviewing the plan, working the plan. Boring.
But it works!
Boring marketing works best.
You know why? It is not boring to your target market, it’s consistent. And consistency says; reliable and dependable.
Just what we wanted. Funny that!
How can you bring a little more boring into your marketing activity to drive consistency and results?