Not-for-profit organisations, charities and for-purpose organisations are well positioned to lead the way with modern marketing. In fact, some are doing an awesome job.
Steve Price recently clocked over 30 mango seasons in breakfast radio! Wow! 30 years in the same market! Not only has Pricey created a rare feat in radio; longevity, he has delivered a masterclass in marketing.
We're often asked what makes a good website? The short answer is an effective one. The long answer is effective means different things to different people. What might be an effective website for a jewellery business is different to an effective website for a civil construction company.
Amanda is the talent behind the graphic design produced at Grey and Grey. With a Bachelor of Graphic Design from Griffith University Queensland College of Art, and plenty of years experience as an in-house designer and freelancer, Amanda loves pushing boundaries for our clients.
Rick from Aquarius had a very simple brief: we need a new website!
We developed a gorgeous website that facilitates online bookings for the property. By showing off the very best the property and Townsville have to offer, we designed a website that auto re-sizes from desktop to tablet to smartphone screen. Rick and the team at Aquarius on the Beach Townsville now have access to the site to manage the content, keep it fresh and add news items to assist with search engine optimisation.
Benjamin Franklin had the right idea when he famously stated, ‘by failing to prepare, you are preparing to fail’.
We love a good plan. In fact, we firmly believe that doing without planning is like building a house without drawings; even with good tradespeople you will end up with some sort of structure, but it won't be as impressive or efficient as it could be.
We have worked with the team at Money Over 50 Financial Advisers for a few years now. They were formally known as Lighthouse Financial Advisers. Given the success of their podcast; Money Over 50 and their area of speciality - you guessed it; people over 50 years of age, we agreed a re-brand was the perfect way to celebrate 10 years in business.
I'm very honoured to have been invited to participate in the Marketing Best Practice Roundtable at the International Symposium for WGI International.