Is blogging only for foodies?

It’s no secret that foodies are posed as the authority of blogging, powerfully influencing a lot of people where to eat or where not to eat, based on personal experience. Surely, we can all agree that food is a universal love language, but the notion of blogging can be far more powerful. 

Writing articles (or blogging) can be used to provide value to your clients, and assist with search engine optimisation (SEO) or as we like to call it; google juice. 

For business in general, blogging assists with driving traffic to your website without begging for a call to action. Your audience may not specifically be looking for you as a business, however, with the help of search engine optimisation and high-quality, well-written blogs, the chances of your website organically appearing at the top of the google list is greater.

Not only can your audience benefit from your carefully crafted article, but it also challenges us as authors to think and feel like a consumer of our own brand. Authors can put themselves in the shoes of their consumer and ask themselves:

• What would I want to know?
• What do I need help with specifically?
• How do I learn more about…?
• What is important to our target market and existing customer base?

​These are just a few examples of questions we constantly ask ourselves to create valuable content for our customers wants and needs which ultimately builds value to the brand.

Overall, building trust with your clientele and customers is a crucial part in the growth of your business. Real people drive real connections and blogging is just one of the many ways you can build bonds with your customers.
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We challenge you to really think about your next blog, it isn’t just for google juice. Be the consumer to relate to your consumers!