One of my all time favourite books is Lovemarks by Kevin Roberts. It's a great one to pick up on a Sunday and have a flip through to let some of the one liners resonate and spark ideas.
I read a lot of books. Bookshops at airports will never go broke whilst I continue to travel.
My most recent purchase was this beauty: Truth, Growth, Repeat (A Business Manual for Generation Why) by Mike Edmonds. You need to go and buy this book!
Content Inc. by Joe Pulizzi is a very exciting read! As Founder and CEO of Content Marketing Institute, he certainly knows and understands the power of content marketing.
Matter by Peter Sheahan, Julie Williamson PHD and Dom Thurbon is one of the best marketing and brand books for non-marketers that I have ever read. If you are a CEO, CFO, MD or business manager wanting to bring your marketing strategy in line with your business strategy, this is a great book for you!
Disrupt Yourself by Jay Samit is certainly a challenging read. Not hard to follow, in fact it flows beautifully, but challenging to the reader on a personal and professional level.
"Everyone has the power to compete on a global scale without having to raise millions of dollars for equipment and tooling" is what Samit describes on page 166. He's right. We do. But Samit doesn't just sit back and observe, he then serves up examples of how this is happening right now and challenges us to get up and do something about it.
Lovemarks - the future beyond brands by Kevin Roberts.
I first read this book when I was working at XXXX. One of the senior managers gave it to me to read and my world changed! My love for all things marketing deepened and my understanding of disruptive thought was truly established. Kevin is a thought leader and believes in disrupting from the fringe. This book certainly belongs way out there on the edge. It will appeal to some and be a bit too couture for others.