Momentum - get your hands on a copy.

Momentum by Michael McQueen is a book that combines inspirational thoughts and insights with pragmatic advice for how to build momentum, keep it or get it back. I have recently finished reading Momentum and I suggest that if you can get your hands on a copy, it's certainly worth it. ​

​McQueen is an award-winning speaker, consultant and trend forecaster. He has helped some of the world's best-known brands maintain relevance and is the author of four best selling books.


McQueen describes momentum as:

• Generative,
• Attractive and
• Protective.
  
  

He uses sports and business stories to make his point, which has resulted in a very easy to read book. He cites examples of brands building, maintaining, losing or re-gaining momentum including the likes of:

• Twitter
• Starbucks
• Kodak
• Seiko
• Microsoft
• Samsung and more.
  
  

The examples are bite size chunks used to demonstrate his advice and guidance which works well. McQueen describes his momentum formula as:

momentum = activity + focus x consistency

He then goes on to explain this in detail. In addition to citing examples and providing advice on how to build, keep or get back momentum, he describes the negatives, which he calls the enemies of momentum. 

Wiley has published this book which includes one of my favourite quotes from McQueen:

"There is a subtle but significant difference between being in a groove and being in a rut".

As Molly Meldrum would tell us, do yourself a favour and get yourself a copy. Thanks Michael, a great read. I thoroughly enjoyed it.