We are literally two thirds of the way through the financial year! Can you believe it? March is a great month to take a step back, reflect on performance and make any adjustments required to ensure you smash through your end of year goals.
Are you wasting time analysing the wrong metrics?
People often ask "How many likes is enough on Facebook?" Of course, there is no definitive answer, however once we really start talking about what their objective is and what they should be measuring, it's not the answer they really want - it's a different question. If you can imagine each client relationship is like a bank account. The currency is love and the bank account balance will reflect the overall relationship health.
The transactions between you and your client will dictate your love account balance. For example, if you deliver on time, love goes in. This is a deposit, just like when you deposit some money at the real bank. If you deliver late, love goes out - just like an ATM withdrawal. If you give exceptional service, love goes in (another deposit). If you don't call a client back, love goes out (another withdrawal). A while ago one of my favourite mentors, Andrew Griffiths said to me "Do small really well". At first I wondered if he was just being supportive of small business in general, or if he had a specific thing in mind when sharing this pearl of wisdom with me.
I've since filled this position. Thank you.
I'm looking for an awesome assistant. If you're highly organised and willing to learn, let's chat. The position is a full time traineeship position working as my Personal Assistant. The successful applicant will be based in Townsville and complete a Certificate III in Business Administration whilst learning what it takes to operate a marketing business. Can you believe it is February already?
If you haven't started connecting with the right audience just yet, don't panic, there is still time. |
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