Are you wasting time analysing the wrong metrics?
People often ask "How many likes is enough on Facebook?" Of course, there is no definitive answer, however once we really start talking about what their objective is and what they should be measuring, it's not the answer they really want - it's a different question.
To save yourself some time and energy, I thought I would share the 5 most common metric errors I've seen and of course some advice on how you can avoid these and get on with running your business.
The long and the short of it is that you need to watch trends, not numbers, and apply the same return on investment analysis to your digital marketing as you do with your tangible assets. If I'm investing x, what is y as a return? Look at the whole picture, and understand where your clients are coming from. Clients may be interacting with your brand long before they are ready to buy, so whilst you have your eye on this month's sales target, make sure you keep your other eye on next year's goals.