Not-for-profit organisations, charities and for-purpose organisations are well positioned to lead the way with modern marketing. In fact, some are doing an awesome job.
When thinking about communications in business - we are often asked 'is print dead?'
We're often asked what makes a good website? The short answer is an effective one. The long answer is effective means different things to different people. What might be an effective website for a jewellery business is different to an effective website for a civil construction company.
As business leaders blogging is one of the single most powerful tools we have in out toolkit. I know that sounds a bit of a big statement - but it's true. Here's why:
Content marketing is the process of creating and curating high-quality, valuable and relevant content, that aims to engage, inform and attract a targeted audience. In other words, you are educating people about your industry, business, brand, team, product or service, so that they can get to know you, begin to like you and then actually trust you enough to decide to do business with you.
Content marketing has become such a big trend in business promotion. Successful businesses have become publishing houses. As a business owner, how do you take advantage of effective content marketing without having to do it all yourself?
Are you customers reading about you or your competitors?
As average Australians, we are spending more and more time each day on-line. We can't get enough of our smartphones! So when your customers (or prospective) customers are hanging out online, are they hanging out with you?