When publishing content, the key to success is consistency!
Consistency, consistency, consistency.
We are privileged to work with many business leaders here in Australia and even a few internationally. Most have in place a content marketing strategy of some sort. We get to see first hand the results of content publishing across a variety of industries.
Analysing this data across industries, across geographic differences and across budget size, there are some important lessons we have picked up along the way.
The following are true for all that are experiencing positive business results from their content marketing efforts:
Did we mention they are consistent?
If the above list describes you, well done! Keep up the great work. If it doesn't, have a look at your publishing schedule and see what you can introduce to your business.