Most business owners I speak with all mention that word of mouth is one of their most impressive sources of business however, most don’t resource customers with anything to make their job easier.
When happy customers want to tell their family, friends and colleagues about you and your business, giving them a helping hand can increase the effectiveness of the recommendation.
Here are some tools to equip your customer base with so they can refer you easily when they’re ready to:
1. Active social media accounts with great content.
Happy customers can share the content digitally or show someone the photo on their phone, whilst explaining how fabulous you are.
2. Responsive website with great content.
Happy customers can show others your website, or share content from there.
Having a printed brochure that outlines not just what you do, but how you do it can be a great referral tool. Humans are tactile creatures, we love to feel and touch things. In a world of digital, a sexy printed brochure can have a great impact.
4. Useful promotional products.
For example – water when it’s hot, umbrella when it’s raining. Something practical and thoughtful can be a great referral tool.
5. Thank you cards.
A simple handwritten thank you card sent to a client to thank them for a referral can be a very powerful gesture.
Take a few minutes to think about how you can make it easier for your fans to keep up their good work.
Have a great week!