Put yourself in your customers shoes.

​Too often, businesses are forgetting that customer experience is just as important as what goes on behind the scenes. If your customers aren’t getting the experience that is outlined in your brand promise, it can be extremely tarnishing to your reputation.

We want to change the narrative and remind fellow business owners to put yourself in your customers shoes. You’d be incredibly surprised how changing your view can impact your future decisions of your business.
 
The next time you go to work, try some of these pointers to get a fresh perspective of the business.
 

1. Park your car where a customer would and ask yourself was it easy to find? Is there signage that directs you to the nominated parking lot for your business? How far would you have to travel walking to reach your front door.
2. Before you walk into the entrance of the building, ask yourself: does the front of the building look impressive? Is there clear signage that outlines your business name, opening hours and contact numbers? Are the windows clean?
3. When you walk into the front door, what happens? Are you greeted the way you would want to be? Are you treated with respect? 
4. If you’re sitting in the waiting area, what do you see? Is there rubbish on the ground? Is the reception desk cluttered? Does the office look inviting?

 
Customer experience can be a missed opportunity to impress customers and dismissing these small things can be detrimental to your business image. You can pose as the authority in your category of business but if the experience doesn’t match, is it worth it?
 
We encourage you to do this to understand the experience of what it is truly like to be shopping your brand.