Too often, businesses are forgetting that customer experience is just as important as what goes on behind the scenes. If your customers aren’t getting the experience that is outlined in your brand promise, it can be extremely tarnishing to your reputation.
We want to change the narrative and remind fellow business owners to put yourself in your customers shoes. You’d be incredibly surprised how changing your view can impact your future decisions of your business.
The next time you go to work, try some of these pointers to get a fresh perspective of the business.
Customer experience can be a missed opportunity to impress customers and dismissing these small things can be detrimental to your business image. You can pose as the authority in your category of business but if the experience doesn’t match, is it worth it?
We encourage you to do this to understand the experience of what it is truly like to be shopping your brand.