Your website provides an instant visual representation of you, your brand and your products and services. Whether you are selling online, or establishing credibility, there is a huge difference between having a good website and an effective website. That all comes down to actually understanding the needs and wants of your audience.
An effective website will be:
The balance of form and function is unique to every organisation and a great website needs to be easily managed and updated in house.
When considering the effectivness of your website, think about:
The simplest question to ask yourself when assessing the effectivness of your website is "What impression are you leaving?"