One of our favourite colours is maroon. And that's not just because Queensland won the State of Origin last night! But after basking in the glory of a hard fought win, it's got us thinking about the power of colour and branding today.
Colour is such a powerful thing! The Queensland Maroons is certainly a great example of that. Think about those players last night in the sheds with Wayne Bennett and Mal Meninga. It's amazing to wonder what they would have been thinking about, ready to run out and represent their state. Add to the mix the symbolism and the pride that comes with a maroon jersey. The respect the jersey deserves. Then what it does to the psyche of a player when he puts it on. The jersey has changed designs over the years, sponsors have come and gone, but the jersey is still (and always will be) maroon.
There is certainly power in consistent use of colour.
When designing brand identities, it's important to think past the logo and select a colour palette that will be as functional as it is attractive.
Think about Coca-Cola. Immediately we think of red. But the Coca-Cola logo is not red, it's white. But it nearly always appears on a red background. And so we associate Coca-Cola with red.
Here are a few others:
Owning a colour can be very powerful. Not every brand has to do it, but it's a great way to create instant recognition. Keep it consistent and you'll also build credibility and reliability.