Capability Statements are a fantastic way to showcase the credibility, capability and experience of your business without getting into pushy selling. In addition to being useful to include with tenders and expressions of interest, capability statements can be a useful resource for your staff, sub-contractors and colleagues to promote your business in a professional manner.
An effective capability statement will include:
Capability Statements are generally used by organisations wanting to do business with other businesses, this is often called business to business marketing or B2B marketing.
In my experience, those organisations that have a great capability statement and a great website are those who out perform organisations that do not. Of course, it is not as simple as getting a capability statement and a website and Bob's your Uncle. However, I can say that of those organisations I am in contact with, those who are being awarded contracts through competitive tender and expression of interest processes are those with professional capability statements and websites.
Step one is getting a professional capability statement and website and step two is maintaining them. Both need to be constantly refreshed with recent projects and up to date information.
Capability statement + website = great investment.