 One of the key lessons we love to share with new clients is the principle of brand positioning. To keep your marketing spend working as efficiently as possible, brand positioning efforts must always come before promotional efforts. Please let us explain further.
 The Brisbane Lord Mayor's Women in Business Grant is now open. If you are a woman in business, or know someone who is, please let them know about this wonderful opportunity.
 This week is Mental Health Week. The 9th - 17th October 2021 gives us the opportunity to focus on our own mental health and reflect on what's working well, and what might need some attention.
 Too often, businesses are forgetting that customer experience is just as important as what goes on behind the scenes. If your customers aren’t getting the experience that is outlined in your brand promise, it can be extremely tarnishing to your reputation.
 It’s no secret that foodies are posed as the authority of blogging, powerfully influencing a lot of people where to eat or where not to eat, based on personal experience. Surely, we can all agree that food is a universal love language, but the notion of blogging can be far more powerful.
Writing articles (or blogging) can be used to provide value to your clients, and assist with search engine optimisation (SEO) or as we like to call it; google juice.  Over the years we’ve assisted a lot of organisations with bids, tenders and proposals. We’re proud to say we have assisted clients prepare proposals that have been awarded a total of more than $100 million worth of work. Not every proposal is a winner, not every bid is a winner but there is some things we have noticed that increase the strike rate or increase the chance of success and we want to share these with you.
 Clarity is clear, concise language that is easily written and easily readable, easily spoken and easily delivered. Trumps means to rank above, outdo the competition, outshine, outclass and outperform. Persuasion is the art of convincing someone to do something or believe something by written or verbal form.
 We welcome support from the Queensland Government for businesses affected by the July and August lockdowns in south east Queensland, Cairns and Yarrabah regions. Of course, there are terms, conditions and eligibility to check, but if your business has been affected, it's worth taking a look.
 Funny enough, in today's digital world, printed documents can help you stand out from your competition. The thought you put into the development of these documents says a lot about your business.
 We would like to congratulate one of our clients; The Friendlies Chemist, for their recent introduction of E-Scripts.
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Say g'day 0431 281 125
[email protected]
Brisbane Office
108/70 Longland Street Newstead Qld 4006
Townsville Office
45 Ingham Road Townsville Qld 4810
[email protected]
Brisbane Office
108/70 Longland Street Newstead Qld 4006
Townsville Office
45 Ingham Road Townsville Qld 4810
©Grey and Grey. All rights reserved.
ABN 45 650 927 772
We acknowledge the Turrbal, Chepara-Yugarapul, Wulgurukaba and Bindal people; the traditional custodians of country where we operate our business. We pay our respects to their elders.
ABN 45 650 927 772
We acknowledge the Turrbal, Chepara-Yugarapul, Wulgurukaba and Bindal people; the traditional custodians of country where we operate our business. We pay our respects to their elders.