One of the things that we have reflected on during NAIDOC Week this year are some of the real life examples of how the world's oldest surviving culture are celebrated.
We'd love to take this opportunity to give a shout out to the folk at Australia Post for their recent move to add traditional country names to their official address layout!
As marketers, we work with symbols every day. We believe the symbolism of taking traditional culture seriously and using it our everyday lives, is very powerful. Its sparked conversation within our team about the traditional names of the lands on which we work, live and play.
Take a look at the Australia Post site here: https://auspost.com.au/sending/check-sending-guidelines/addressing-guidelines
Take a look at the map of Indigenous Australia here: https://aiatsis.gov.au/explore/map-indigenous-australia
We'd also love to give a shout out to everyone (and we mean everyone) involved in the Uluru Statement of the Heart. This invitation for all Australians to walk together and flourish is indeed special. It's time. You can learn more about the statement and what it means for all of us here: https://ulurustatement.org/the-statement
The other very cool shout out we'd love to give this NAIDOC Week is to Midnight Oil for their first studio album in 18 years; The Makarrata Project. You can buy the album here: https://midnightoil.lnk.to/TheMakarrataProject
Australia's First Peoples have been living on this continent for millenia. Embracing this makes us all stand a little taller and a little prouder to call Australia home.
Always Was, Always Will Be.