Have you got your head around the cashflow assistance available from the Australian Government?
It's time you do. There is a lot of confusing information about assistance for business. I have spent considerable time working through everything I can find to share with you the links to the credible sources.
It's Friday. It's time to give a five star google review.
One of the simplest ways we can support local business, is to give them a five star review on google. Could $10K from the Queensland Government help you improve your digital capabilities and drive revenue growth?
Round 7 of the Queensland Government's Small Business Digital Grants Program opens soon. Are you ready to submit your application? Considering a re-brand is a serious topic. There is a lot that goes into such a big decision. Starting with a new fresh blank page can be very exciting for us marketers, but it can also be very costly.
I have witnessed some awesome re-brands and been part of some exciting projects. I have been privileged to be in the inner sanctum to watch some wonderful results roll in. I have also watched some business owners waste massive amounts of money attempting re-brands for all the wrong reasons. One of the key reasons I trekked from Brisbane, Australia to London, England was to spend the afternoon listening to Simon Sinek.
Hard selling can be difficult and yucky. Persuading someone to buy something they don’t need is just icky – whichever way I look at it. When Dr Flint McGlaughlin, an American academic and business leader used the phrase ‘clarity trumps persuasion’ it certainly resonated with me.
Often when we think marketing, we think big fancy advertising campaigns, expensive events and flashy product launches. Yes, that is one facet of marketing, but for many businesses it is not the most important part of the marketing mix.
Effective marketing needs to be efficient. It must adjust to the local economic environment and the business objectives. It must be driven by data and this data needs to be analysed regularly to identify trends and make decisions based on this fluid information flow. Years ago, I was working at XXXX when one of my managers first said to me 'perception is reality'. As he explained what he meant, I was thrown back to high school with memories of my year 12 film and television teacher explaining the concept of framing.
Have you been considering assembling an advisory board to assist your business move from good to great?
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