Old school is the new school.
Seriously, in a world that is obsessed with digital technology, the old school brochure is making a comeback. I love planning out the big picture on a big picture. I think that's why I love a good whiteboard! If you love a good big yearly planner, then this free download is for you.
I was thrilled to be part of The Business Over Breakfast Show with Andrew Griffiths and Bree James. The podcast is a great source of advice, guidance, tips and insights for small business owners.
On episode 24, I was interviewed as part of their feature on "How to Effectively Market Your Business". Most business owners I speak with all mention that word of mouth is one of their most impressive sources of business however, most don’t resource customers with anything to make their job easier.
When happy customers want to tell their family, friends and colleagues about you and your business, giving them a helping hand can increase the effectiveness of the recommendation. Content marketing is the process of creating and curating high-quality, valuable and relevant content, that aims to engage, inform and attract a targeted audience. In other words, you are educating people about your industry, business, brand, team, product or service, so that they can get to know you, begin to like you and then actually trust you enough to decide to do business with you.
Content marketing has become such a big trend in business promotion. Successful businesses have become publishing houses. As a business owner, how do you take advantage of effective content marketing without having to do it all yourself?
Signwriters are an unruly, unlicensed bunch - I should know, I married one of them! In Australia, signwriting is not a licensed trade. Yes, there is a four year trade apprenticeship and yes there are formal signwriting qualifications. However to own a sign shop, you don’t need any of this. In fact, I checked out a signage franchise a few years ago and they stipulated that they only wanted unqualified franchisees! With this in mind, it doesn’t surprise me that navigating the field of signwriting as a business owner can be a bit tricky.
In today’s digital world everything changes minute-by-minute, which can make it hard to decipher what’s worth the investment and what is not when it comes to your marketing. Buyers are consuming new information every single day, so how exactly do we capture and keep a buyer’s attention?
In today’s highly competitive world a customer can find anything with just a few keystrokes and a click of a button. In business it only makes sense to make it EASY for your customers to do business with you.
A plan without action is just a dream – Cielito Bello.
This is so true. Of course it's great to dream. I encourage you to dream big. But don't get your head stuck in the clouds, or in paperwork. The power is in the action. |
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