I hope there is some fist pumping going on at your office this week! As the calendar clicks over to July 1 and the profit and loss statement clicks over to a fresh zero balance, I hope you have reason to celebrate.
End of financial year is a big focus in business, often mixed in with messages of last minute sales, purchases and payments to ensure your tax is legally minimised, last ditch efforts to get the team across the line and hit targets you set yourself over 12 months ago. The Queensland Government has one of my favourite programs open again. This round sees up to $5K paid to small business owners, matched dollar for dollar.
Having a professionally prepared marketing plan can help you to stop wasting money on promotions that don't work and start getting pro-active about where you really want to be in the market.
Can you believe we are in the final quarter of this financial year already? With 3 down and 1 to go, I'd love to share a few pointers to help you maximise the final quarter of 2018:
I love a great planning session!
I have developed a tool to help you map out your plans for 2018. It's simple, it's old school, it's ... a wall planner! Momentum by Michael McQueen is a book that combines inspirational thoughts and insights with pragmatic advice for how to build momentum, keep it or get it back. I have recently finished reading Momentum and I suggest that if you can get your hands on a copy, it's certainly worth it.
A plan without action is just a dream – Cielito Bello.
This is so true. Of course it's great to dream. I encourage you to dream big. But don't get your head stuck in the clouds, or in paperwork. The power is in the action. A while ago one of my favourite mentors, Andrew Griffiths said to me "Do small really well". At first I wondered if he was just being supportive of small business in general, or if he had a specific thing in mind when sharing this pearl of wisdom with me.
Can you believe it is February already?
If you haven't started connecting with the right audience just yet, don't panic, there is still time. |
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