Have you ever been so fixated on doing it 'right' the first time around that it becomes almost impossible to execute? We've all hit this stage at one point in our personal lives, but as words of wisdom, they can directly relate to our organisations and businesses.
We are very honoured to have worked with some of our clients across many businesses and many sectors to design and produce their capability statements. Generally, capability statements are used to demonstrate credibility, capability and overall experience of your business.
Non-price criteria is all other criteria except for the price on a tender, bid or proposal. Generally, when submitting a tender or quote a company puts a great deal of thought and estimation into the actual price they are willing to offer for the goods and services or project the client may be looking for. Whilst price is important, when assessing tenders, often organisations will refer to non-price criteria to separate bids that have a similar price or are within a similar ball park.
Sometimes organisations are transparent about how much money they are willing to pay and the tender, is for the value that can get added to that budget. Either way, the concept of non-price criteria is very important. In fact, it can be the point that separates first from second in assessing tenders. One of the key lessons we love to share with new clients is the principle of brand positioning. To keep your marketing spend working as efficiently as possible, brand positioning efforts must always come before promotional efforts. Please let us explain further.
The Brisbane Lord Mayor's Women in Business Grant is now open. If you are a woman in business, or know someone who is, please let them know about this wonderful opportunity.
This week is Mental Health Week. The 9th - 17th October 2021 gives us the opportunity to focus on our own mental health and reflect on what's working well, and what might need some attention.
Too often, businesses are forgetting that customer experience is just as important as what goes on behind the scenes. If your customers aren’t getting the experience that is outlined in your brand promise, it can be extremely tarnishing to your reputation.
It’s no secret that foodies are posed as the authority of blogging, powerfully influencing a lot of people where to eat or where not to eat, based on personal experience. Surely, we can all agree that food is a universal love language, but the notion of blogging can be far more powerful.
Writing articles (or blogging) can be used to provide value to your clients, and assist with search engine optimisation (SEO) or as we like to call it; google juice. Over the years we’ve assisted a lot of organisations with bids, tenders and proposals. We’re proud to say we have assisted clients prepare proposals that have been awarded a total of more than $100 million worth of work. Not every proposal is a winner, not every bid is a winner but there is some things we have noticed that increase the strike rate or increase the chance of success and we want to share these with you.
Clarity is clear, concise language that is easily written and easily readable, easily spoken and easily delivered. Trumps means to rank above, outdo the competition, outshine, outclass and outperform. Persuasion is the art of convincing someone to do something or believe something by written or verbal form.
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